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Real Men of Genius


 

 

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BUD LIGHT MR. MAIL ORDER BRIDE ORDERER Lyrics | MR. MAIL ORDER BRIDE ORDERER MR. MAIL ORDER BRIDE ORDERER
MR. EGGNOG INVENTORWhipnet Lyrics | MR. EGGNOG INVENTOR MR. EGGNOG INVENTOR
BUD LIGHT MR. HUMUNGOUS PUMPKIN GROWER GUY Lyrics | MR. HUMUNGOUS PUMPKIN GROWER GUY MR. HUMUNGOUS PUMPKIN GROWER GUY
MR. MINIATURE TRIAN MODELERWhipnet Lyrics | MR. MINIATURE TRIAN MODELER MR. MINIATURE TRIAN MODELER
BUD LIGHT MR. GANGSTA RAPPER POSSE MEMBER Lyrics | MR. GANGSTA RAPPER POSSE MEMBER MR. GANGSTA RAPPER POSSE MEMBER
Mr. After Halloween Costume Shop SalesmanWhipnet Lyrics | Mr. After Halloween Costume Shop Salesman MR. AFTER HALLOWEEN COSTUME SHOP SALESMAN
BUDLIGHT MR. MOPED SOOPER-UPPER Lyrics | Mr. Pro Football Coach Cord Carrier MR. PRO FOOTBALL COACH CORD CARRIER
Mr. Discount Airline Pilot GuyWhipnet Lyrics | Mr. Discount Airline Pilot Guy MR. DISCOUNT AIRLINE PILOT GUY
BUDLIGHT MR. MOPED SOOPER-UPPER Lyrics | MR. MOPED SOOPER-UPPER MR. MOPED SOOPER-UPPER
MR. BASEBALL DESIGNATED HITTERWhipnet Lyrics | MR. BASEBALL DESIGNATED HITTER MR. BASEBALL DESIGNATED HITTER
BUD LIGHT MR. AIRPORT BAGGAGE HANDLER Lyrics | MR. AIRPORT BAGGAGE HANDLER MR. AIRPORT BAGGAGE HANDLER
MR. AIRLINE MEAL CHEFWhipnet Lyrics |  Mr Airline Meal Chef MR. AIRLINE MEAL CHEF
BUD LIGHT MR. KING OF THE KARAOKE MIC Lyrics | Mr. King of the Karaoke Mic MR. KING OF THE KARAOKE MIC
MR. DEPARTMENT STORE MANNEQUIN DRESSER UPPERWhipnet Lyrics | MR. DEPARTMENT STORE MANNEQUIN DRESSER UPPER MR. DEPT STORE MANNEQUIN DRESSER UPPER
MR. SUPERMARKET PRODUCE PUTTER OUTER Lyrics | MR. SUPERMARKET PRODUCE PUTTER OUTER MR. SUPERMARKET PRODUCE PUTTER OUTER
MR. 80 SPF SUNBLOCK WEARERWhipnet Lyrics | MR. 80 SPF SUNBLOCK WEARER MR. 80 SPF SUNBLOCK WEARER
BUD LIGHT MR. BACKYARD BUG ZAPPER INVENTOR Lyrics | MR. BACKYARD BUG ZAPPER INVENTOR MR. BACKYARD BUG ZAPPER INVENTOR
MR. GASOLINE BBQ STARTERWhipnet Lyrics | MR. GASOLINE BBQ STARTER MR. GASOLINE BBQ STARTER
BUD LIGHT MR. PARANOID OF THE OCEAN GUY Lyrics | MR. PARANOID OF THE OCEAN GUY MR. PARANOID OF THE OCEAN GUY
MR. JEAN SHORTS INVENTORWhipnet Lyrics | MR. JEAN SHORTS INVENTOR MR. JEAN SHORTS INVENTOR
BUD LIGHT MR. CEREMONIAL FIRST PITCH THROWER-OUTER Lyrics | Mr. CEREMONIAL FIRST PITCH THROWER-OUTER MR. CEREMONIAL FIRST PITCH THROWER-OUTER
MR. OVER-ZEALOUS FOUL BALL CATCHERWhipnet Lyrics | Mr. OVER-ZEALOUS FOUL BALL CATCHER MR. OVER-ZEALOUS FOUL BALL CATCHER
BUD LIGHT MR. KISS ME I'M IRISH PIN WEARER Lyrics | Mr. Kiss Me I'm Irish Pin Wearer MR. KISS ME I'M IRISH PIN WEARER
MR. MAJOR HIGHWAY LINE PAINTERWhipnet Lyrics | Mr. Major Highway Line Painter MR. MAJOR HIGHWAY LINE PAINTER
MR. BASKETBALL COURT SWEAT WIPER UPPER Lyrics | Mr. Basketball Court Sweat Wiper Upper MR. BASKETBALL COURT SWEAT WIPER UPPER
MR. PET TOY DESIGNERWhipnet Lyrics | Mr. Pet Toy Designer MR. PET TOY DESIGNER
BUD LIGHT MR. TINY DOG CLOTHING MANUFACTURER Lyrics | Mr. Tiny Dog Clothing Manufacturer MR. TINY DOG CLOTHING MANUFACTURER
MR. HOT STOCK TIP GIVER OUTERWhipnet Lyrics | Hot Stock Giver Outer MR. HOT STOCK TIP GIVER OUTER
BUD LIGHT MR. MULTI-COLORED SWEATER WEARER Lyrics | Multi-Colored Sweater Wearer MR. MULTI-COLORED SWEATER WEARER
MR. HOMEMADE PONTOON BOAT MAKERWhipnet Lyrics | Homemade Pontoon Boat Maker MR. HOMEMADE PONTOON BOAT MAKER
BUD LIGHT MR. CARGO PANTS DESIGNER Lyrics | MR. CARGO PANTS DESIGNER MR. CARGO PANTS DESIGNER
MR. GIANT POCKETKNIFE INVENTORWhipnet Lyrics | MR. GIANT POCKETKNIFE INVENTOR MR. GIANT POCKETKNIFE INVENTOR
BUD LIGHT MR. REALLY BIG PET SNAKE OWNER Lyrics | MR. REALLY BIG PET SNAKE OWNER MR. REALLY BIG PET SNAKE OWNER
MR. OVER THE TOP CARB COUNTERWhipnet Lyrics | MR. OVER THE TOP CARB COUNTER MR. OVER THE TOP CARB COUNTER
BUD LIGHT MR. PRO WRESTLING WARDROBE DESIGNER Lyrics | MR. PRO WRESTLING WARDROBE DESIGNER MR. PRO WRESTLING WARDROBE DESIGNER
MR. JELLY DONUT FILLERWhipnet Lyrics | MR. JELLY DONUT FILLER MR. JELLY DONUT FILLER
BUD LIGHT MR. UNDERWEAR INSPECTOR #12 Lyrics | MR. UNDERWEAR INSPECTOR #12 MR. UNDERWEAR INSPECTOR #12
MR. WRECKING BALL OPERATORWhipnet Lyrics | MR. WRECKING BALL OPERATOR MR. WRECKING BALL OPERATOR
BUD LIGHT MR. PICKLED PIG'S FEET EATER Lyrics | MR. PICKLED PIG'S FEET EATER MR. PICKLED PIG'S FEET EATER
MR. BUMPER STICKER WRITERWhipnet Lyrics | MR. BUMPER STICKER WRITER MR. BUMPER STICKER WRITER
BUD LIGHT MR. FOOTLONG HOTDOG INVENTOR Lyrics | MR. FOOTLONG HOTDOG INVENTOR MR. FOOTLONG HOTDOG INVENTOR
MR. MALE FOOTBALL CHEERLEADERWhipnet Lyrics | MR. MALE FOOTBALL CHEERLEADER MR. MALE FOOTBALL CHEERLEADER
BUD LIGHT MR. DRIVING RANGE BALL PICKER UPPER Lyrics | MR. DRIVING RANGE BALL PICKER UPPER MR. DRIVING RANGE BALL PICKER UPPER
MR. CHINESE FOOD DELIVERY GUYWhipnet Lyrics | MR. CHINESE FOOD DELIVERY GUY MR. CHINESE FOOD DELIVERY GUY
BUD LIGHT MR. BOWLING SHOE GIVER OUTTER Lyrics | MR. BOWLING SHOE GIVER OUTTER MR. BOWLING SHOE GIVER OUTTER
MR. OUTSIDE THE STADIUM PEANUT SELLERWhipnet Lyrics | MR. OUTSIDE THE STADIUM PEANUT SELLER MR. OUTSIDE THE STADIUM PEANUT SELLER
BUD LIGHT MR. GIANT FOAM FINGER MAKER Lyrics | MR. GIANT FOAM FINGER MAKER MR. GIANT FOAM FINGER MAKER
MR. PARKING ATTENDANT FLASHLIGHT WAVERWhipnet Lyrics | MR. PARKING ATTENDANT FLASHLIGHT WAVER MR. PARKING ATTENDANT FLASHLIGHT WAVER
BUD LIGHT MR. REALLY BAD TOUPEE WEARER Lyrics | MR. REALLY BAD TOUPEE WEARER MR. REALLY BAD TOUPEE WEARER
MR. SUPERMARKET DELI MEAT SLICERWhipnet Lyrics | MR. SUPERMARKET DELI MEAT SLICER MR. SUPERMARKET DELI MEAT SLICER
BUD LIGHT MR. BASS PLAQUE MAKER Lyrics | MR. BASS PLAQUE MAKER MR. BASS PLAQUE MAKER
MR. FORTUNE COOKIE FORTUNE WRITERWhipnet Lyrics | MR. FORTUNE COOKIE FORTUNE WRITER MR. FORTUNE COOKIE FORTUNE WRITER
BUD LIGHT MR. HORSE DRAWN CARRIAGE DRIVER Lyrics | MR. HORSE DRAWN CARRIAGE DRIVER MR. HORSE DRAWN CARRIAGE DRIVER
MR. EDIBLE UNDERWEAR MAKERWhipnet Lyrics for Mr. Edible Underwear Maker MR. EDIBLE UNDERWEAR MAKER
BUD LIGHT MR. MALE FUR COAT WEARER Lyrics | Mr. Male Fur Coat Wearer Lyrics MR. MALE FUR COAT WEARER
MR. CAMOUFLAGE SUIT MAKERWhipnet Lyrics | MR. CAMOUFLAGE SUIT MAKER Lyrics MR. CAMOUFLAGE SUIT MAKER
BUD LIGHT MR. PIT CREW WATER BOTTLE SQUIRTER Lyrics | MR. PIT CREW WATER BOTTLE SQUIRTER MR. PIT CREW WATER BOTTLE SQUIRTER
MR. ALL YOU CAN EAT BUFFET INVENTORWhipnet Lyrics | MR. ALL YOU CAN EAT BUFFET INVENTOR MR. ALL YOU CAN EAT BUFFET INVENTOR
BUD LIGHT MR. SUPERMARKET FREE SAMPLE GUY Lyrics | MR. SUPERMARKET FREE SAMPLE GUY MR. SUPERMARKET FREE SAMPLE GUY
MR. NUDIST COLONY ACTIVITY COORDINATORWhipnet Lyrics MR. NUDIST COLONY ACTIVITY COORDINATOR
BUD LIGHT MR. RESTROOM TOILET PAPER REFILLER Lyrics | MR. RESTROOM TOILET PAPER REFILLER MR. RESTROOM TOILET PAPER REFILLER
MR. WEDDING BAND GUITAR PLAYERWhipnet Lyrics | MR. WEDDING BAND GUITAR PLAYER MR. WEDDING BAND GUITAR PLAYER
BUD LIGHT MR. GARDEN GNOME MAKER Lyrics | MR. GARDEN GNOME MAKER MR. GARDEN GNOME MAKER
MR. PUTT-PUTT GOLF COURSE DESIGNERWhipnet Lyrics | MR. PUTT-PUTT GOLF COURSE DESIGNER MR. PUTT-PUTT GOLF COURSE DESIGNER
BUD LIGHT MR. ATHLETIC GROIN PROTECTOR INVENTOR Lyrics | MR. ATHLETIC GROIN PROTECTOR INVENTOR MR. ATHLETIC GROIN PROTECTOR INVENTOR
MR. HAWAIIAN SHIRT PATTERN DESIGNERWhipnet Lyrics | MR. HAWAIIAN SHIRT PATTERN DESIGNER MR. HAWAIIAN SHIRT PATTERN DESIGNER
BUD LIGHT MR. BEACH METAL DETECTOR GUY Lyrics | MR. BEACH METAL DETECTOR GUY MR. BEACH METAL DETECTOR GUY
MR. INSPIRATIONAL POSTER WRITERWhipnet Lyrics | MR. INSPIRATIONAL POSTER WRITER MR. INSPIRATIONAL POSTER WRITER
BUD LIGHT MR. MAJOR LEAGUE INFIELD RAKER Lyrics | MR. MAJOR LEAGUE INFIELD RAKER MR. MAJOR LEAGUE INFIELD RAKER
MR. LOSING LOCKER ROOM REPORTERWhipnet Lyrics | MR. LOSING LOCKER ROOM REPORTER MR. LOSING LOCKER ROOM REPORTER
BUD LIGHT MR. GIANT TACO SALAD INVENTOR Lyrics | MR. GIANT TACO SALAD INVENTOR MR. GIANT TACO SALAD INVENTOR
MR. FAKE TATTOO INVENTORWhipnet Lyrics | MR. FAKE TATTOO INVENTOR MR. FAKE TATTOO INVENTOR
BUD LIGHT MR. TINY THONG BIKINI WEARER Lyrics | MR. TINY THONG BIKINI WEARER MR. TINY THONG BIKINI WEARER
MR. GOLF BALL WASHER INVENTORWhipnet Lyrics | MR. GOLF BALL WASHER INVENTOR MR. GOLF BALL WASHER INVENTOR
BUD LIGHT MR. BOOMBOX CARRYING ROLLERSKATER Lyrics | MR. BOOMBOX CARRYING ROLLERSKATER MR. BOOMBOX CARRYING ROLLERSKATER
MR. CENTERFOLD RETOUCHERWhipnet Lyrics | MR. CENTERFOLD RETOUCHER MR. CENTERFOLD RETOUCHER
BUD LIGHT MR. GIANT PINK INFLATABLE GORILLA MAKER Lyrics | MR. GIANT PINK INFLATABLE GORILLA MAKER MR. GIANT PINK INFLATABLE GORILLA MAKER
MR. HANDLEBAR MUSTACHE WEARERWhipnet Lyrics | MR. HANDLEBAR MUSTACHE WEARER MR. HANDLEBAR MUSTACHE WEARER
BUD LIGHT MR. HOLLYWOOD PLASTIC SURGEON Lyrics | MR. HOLLYWOOD PLASTIC SURGEON MR. HOLLYWOOD PLASTIC SURGEON
MR. USED CAR LOT AUTO SALESMANWhipnet Lyrics | MR. USED CAR LOT AUTO SALESMAN MR. USED CAR LOT AUTO SALESMAN
BUD LIGHT MR. PROFESSIONAL FIGURE SKATER Lyrics | MR. PROFESSIONAL FIGURE SKATER MR. PROFESSIONAL FIGURE SKATER
MR. SILENT KILLER GAS PASSERWhipnet Lyrics | MR. SILENT KILLER GAS PASSER MR. SILENT KILLER GAS PASSER
BUD LIGHT MR. SOUVENIR SNOW GLOBE MAKER Lyrics | MR. SOUVENIR SNOW GLOBE MAKER MR. SOUVENIR SNOW GLOBE MAKER
MR. SPORTS FAN FACE PAINTERWhipnet Lyrics | MR. SPORTS FAN FACE PAINTER MR. SPORTS FAN FACE PAINTER
BUD LIGHT MR. PROFESSIONAL MOVIE EXTRA GUY Lyrics | MR. PROFESSIONAL MOVIE EXTRA GUY MR. PROFESSIONAL MOVIE EXTRA GUY
MR. COMPANY COMPUTER GUYWhipnet Lyrics | MR. COMPANY COMPUTER GUY MR. COMPANY COMPUTER GUY
BUD LIGHT MR. CRUISE SHIP ENTERTAINER Lyrics | MR. CRUISE SHIP ENTERTAINER MR. CRUISE SHIP ENTERTAINER
MR. DISCOUNT SUIT SALESMANWhipnet Lyrics | MR. DISCOUNT SUIT SALESMAN MR. DISCOUNT SUIT SALESMAN
BUD LIGHT MR. DISHONEST CABLE TV HOOKER UPPER Lyrics | MR. DISHONEST CABLE TV HOOKER UPPER MR. DISHONEST CABLE TV HOOKER UPPER
MR. FANCY COFFEE SHOP COFFEE POURERWhipnet Lyrics | MR. FANCY COFFEE SHOP COFFEE POURER MR. FANCY COFFEE SHOP COFFEE POURER
BUD LIGHT MR. IN THE CAR NOSE PICKER Lyrics | MR. IN THE CAR NOSE PICKER MR. IN THE CAR NOSE PICKER
MR. MOVIE THEATER TICKET RIPPER UPPERWhipnet Lyrics | MR. MOVIE THEATER TICKET RIPPER UPPER MR. MOVIE THEATER TICKET RIPPER UPPER
BUD LIGHT MR. PARADE FLOAT DRIVER Lyrics | MR. PARADE FLOAT DRIVER MR. PARADE FLOAT DRIVER
MR. PRO SPORTS HECKLER GUYWhipnet Lyrics | MR. PRO SPORTS HECKLER GUY MR. PRO SPORTS HECKLER GUY
BUD LIGHT MR. PUSH UP BRA INVENTOR Lyrics | MR. PUSH UP BRA INVENTOR MR. PUSH UP BRA INVENTOR
MR. REALLY REALLY REALLY BAD DANCERWhipnet Lyrics | Really Bad Dancer Lyrics MR. REALLY REALLY REALLY BAD DANCER
BUD LIGHT MR. REALLY STINKY BREATH BREATHER OUTER Lyrics | MR. REALLY STINKY BREATH BREATHER OUTER MR. REALLY STINKY BREATH BREATHER OUTER
MR. TUXEDO SHOP TUX RENTERWhipnet Lyrics | MR. TUXEDO SHOP TUX RENTER MR. TUXEDO SHOP TUX RENTER
BUD LIGHT MR. WAY TOO MUCH COLOGNE WEARER Lyrics | MR. WAY TOO MUCH COLOGNE WEARER MR. WAY TOO MUCH COLOGNE WEARER
MR. NEXT DAY CARPET INSTALLERWhipnet Lyrics | MR. NEXT DAY CARPET INSTALLER MR. NEXT DAY CARPET INSTALLER
BUD LIGHT MR. FURNITURE ASSEMBLY MANUAL WRITER Lyrics | MR. FURNITURE ASSEMBLY MANUAL WRITER MR. FURNITURE ASSEMBLY MANUAL WRITER
MR. NEXT DAY CARPET INSTALLERWhipnet Lyrics | MR. BATHROOM STALL DIRTY JOKE WRITER MR. BATHROOM STALL DIRTY JOKE WRITER
BUD LIGHT MR. FURNITURE ASSEMBLY MANUAL WRITER Lyrics | MR. GROCERY STORE CART WRANGLER MR. GROCERY STORE CART WRANGLER

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Real Men of Genius - LIVE. Houston Astros 07.25.05
Wikipedia's Definition of "Real Men of Genius"

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Anheuser-Busch makes TV ads based on its 'Real Men of Genius' radio commercials
THOMAS LEE

11/12/2003


Radio commercials are hardly the stuff of pop-culture buzz these days, not with
television and the Internet blasting away at consumers.

So it comes as a bit of a surprise that one of Anheuser-Busch Cos.'
longest-running - and most honored - ad campaigns never made it to the small
screen. Until now.

The St. Louis-based brewer recently opened the first of what will be several TV
versions of its "Real Men of Genius" radio commercials for Bud Light. A-B
executives say they hope to translate the series' extraordinary popularity on
the radio into the company's next big TV campaign, just in time for
sports-heavy fall and winter schedules.

Since its debut four years ago, "Real Men of Genius" has earned plenty of
laughs and nearly every major advertising award.

The 30-second spots feature an over-the-top, 1980s-style rock ballad
sung by David Bickler, the former lead singer of "Survivor." Bickler's
rendition of "Eye of the Tiger" was the anthem of the popular movie "Rocky
III."

The campaign originally was called "Real American Heroes," but the name was
changed after the terrorist attacks of Sept. 11, 2001.

The spots spoof old-fashioned beer commercials that saluted the hard-working
little guy, said John Immesoete, group creative director of DDB Chicago, which
created the campaign.

"Real Men of Genius" singles out "people who make our lives better" in the most
subtle ways, Immesoete said. They include Mr. Bowling Shoe Giver Outer, Mr.
Giant Foam Finger Inventor, Mr. Losing Locker Room Reporter, Mr. All You Can
Eat Buffet Inventor and Mr. Restroom Toilet Paper Refiller.

What makes the spots so appealing is smart writing that "finds sort of a unique
individual observation that sits in the back of your head but you don't
necessarily think about," said Marc Kempter, managing director of Core, an
advertising agency in St. Louis that has done work for rival Miller Brewing Co.

In the Mr. Fancy Coffee Shop Coffee Pourer spot, a voice asks: "What do you do
with a master's degree in art history? You get a nose ring and pour coffee for
a living," and "Why is it called a latte? Maybe because it costs a latte and it
takes a latte time to make."
Immesoete said he and his group of writers often find inspiration in real life.
For instance, he noticed dieters in the cafeteria of his building put "tons of
guacamole" on their taco salads. The result: Mr. Giant Taco Salad Inventor.

"You may ask if this is healthy," the commercial says. "Of course it is. It's a
salad, isn't it?"

Recent spots have taken a "What were you thinking?" tone, Immesoete said, such
as Mr. Really Bad Toupee Wearer and Mr. Tiny Thong Bikini Wearer.

As for the music, DDB Chicago approached Sandy Torano, a musician and producer,
to write a "cheesy '80s song." Torano immediately thought of Bickler.

"David Bickler is a friend of mine," said Torano, who owns Scandal Music in
Chicago. "I told them, 'If you are going do an '80s parody, why don't you get
the real thing?'"

Bickler, he said, was a good sport.

"Real Men of Genius" has spawned a mini-following of sorts. Recordings of the
music are offered for sale on eBay. Several fans have designed Web sites.

The campaign has flourished partly because it stands out against other radio
commercials, which tend to be loud and in-your-face, said Bob Lachky, A-B's
vice president of brand management.

"Radio is the most misused medium in advertising," he said. Radio ads "are
typically not done well."

And that's a shame, Lachky said, because radio allows listeners "to have a
theater of the mind. There is a lot you could do with pacing, timing and sound
effects. You're asking the consumer to be involved."

Which makes turning "Real Men of Genius" into TV spots even more risky, said
Kempter, at Core. The spots work on radio because people use their
imaginations, he said.

So far, A-B has made Mr. Footlong Hot Dog Vendor and Mr. Really Bad Toupee
Wearer into TV spots.

However, Kempter said, for the toupee commercial, "there was nothing that
visuals brought to the table."

Immesoete disagrees. He acknowledges that some "Real Men of Genius" bits are
better radio commercials, but he said television offers fresh possibilities.
For instance, the toupee commercial showed the reactions of attractive women to
a bad toupee, Immesoete said.

A-B has high hopes for "Real Men of Genius." The brewery might use some of the
commercials for its Super Bowl lineup, Immesoete said. "TV gives it a whole new
life."

 

 

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